Your online success depends on your traffic, and to get traffic we need to apply Search Engine Optimization techniques. The following post reveals how to write SEO articles. Search Engine Optimized Articles will help you get ranked in the search engines. Before we start we need these three tools from google. They are all free, but don’t let that make you believe they aren’t powerful! If you already have them, please skip this part.
What do Google Analytics and Webmaster Tools do? They help you analyze your keywords, tell you where your visitors come from, how much time they spend on your website, which phrases were used to find your web site, check your SERPs, check if your website contains errors, etc. There is so much important information these tools will give you, but we can’t explain all the functions, because there are too many, this would be a topic for another article.
But why do we need Google Adwords? Isn’t this tool for advertisers? While the intention of Adwords is to provide advertiser solutions via pay per click marketing, we can’t dismiss the fact that Adwords has an extremely powerful feature for us publishers. This is the implemented ‘keyword tool’. And we need this tool to optimize our article titles. The title tag is one of (if not the) most critical components in website optimization!
Log in to your AdWords account now and go to Campaign Management > Tools > Keyword Tool
Using optimized titles can mean the difference between getting a top twenty search ranking, and a top three result. Search engines are very literal, they assume that the title of a page tells you exactly what the page is about. In fact, the title will dictate the page’s contents, even before the spider indexes the content! No one searches for “the largest online selection of smart wool socks”, they just search for “smart wool socks”.
The keywords “smart wool socks” have a medium search volume, while the keywords “the largest online selection of smart wool sock” have NO or close to zero search volume. As you see the adwords keyword tool shows you the search volume and advertiser competition of the keywords you have put in and in addition the system suggests derivates of your inputed keywords and alternative phrases. But note that a high search volume is not necessary to be the best. Usually the higher the search volume is the larger the competition, so you need to find the best suitable keyword on your own. Once you have the proper keywords for your article, you are gonna use this for the title of your article. Repeat this keyword from 1-3 times throughout your article when you are writing the contents. When composing your sentences check your spelling mistakes. Not only will your visitors be disturbed, more importantly the search engines will index your words and when internet surfers search for your keywords they will not find your web site because you made a spelling mistake!
Optimizing Your Site For Image Search
Before you proceed, go to Google Webmaster Tools and enable image search. This option is located in:
Dashboard > Tools > Enable enhanced image search > Check the box and click OK.
Insert an image in your article. It makes your articles look more professional, but again this is not the only case why you should use images. Google, Msn, Yahoo all have an option to search for images, and many users are searching for images through search engines. You don’t want to miss those additional potential visitors.
Image optimization is one of those things that falls under the “best practices” heading for Webmasters of all shapes, sizes, and knowledge levels. Simply put, if you are truly running your site the right way, then image optimization is a de facto benefit. What, then, is the proper way to construct an image reference in XHTML, and what aspects of this help in image search?
An image reference should contain these key items:
- A src attribute specifying the URL of the image
- Name of the image should be the same as your article title (if appropriate)
- A width declaration in which the width of the image is specified in pixels
- A height declaration in which the height of the image is specified in pixels
- An alt attribute that describes the content of the image—this is the #1 element of image-oriented SEO
- A title attribute that contains text to be displayed when the user hovers his/her mouse over the image
For this example, we’ll use the image of smart wool socks as we have previously used for our titles. It is 220 pixels wide by 220 pixels high.
When we apply the five key items from above with the elements from our example image, we end up with an XHTML image reference that looks something like this:
The benefits from running a Website with fully standards-compliant markup are amazing, and image optimization is one of those things that produces extremely tangible results. You would be wise to do this sooner rather than later.
If you have a product, service or would simply like to get your web site more popular, AdWords is one of the best ways to advertise. So, since you’re already signed up why not use it? But before you pay the full sum for your advertising campaign, you may want to get some coupons for cheaper! Take a look at Digital Point Forums Coupon Section and look for some AdWords vouchers.
TIP: Insert an Adsense unit on the page where your images are placed and see what type of Adsense ads show up. This will tell you how Google thinks the overall theme of what your page is about. The same goes for other pages without images. If your ads are not relevant over a longer period of time, there is a chance it is something wrong with your web site.
SUMMARY – HOW TO WRITE A SEO ARTICLE
- Choose a proper TITLE with Adwords
- Repeat that keyword in the h1 tag if it isn’t already
- Write the content
- Repeat the keywords of your TITLE in your article content 1-3 times
- Watch for spelling mistakes
- Insert a SEO Image
- Recommended length of the article is 300 words or more.